Winning Elections in the 21st Century /

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"This how-to book on winning elections in the current environment saturated with new forms of communication--written by coauthors who possess both academic training in political science and practical experience gained from being former elected officials--uses examples from presidential and cong...

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Bibliographic Details
Main Authors: Simpson, Dick W. (Author), O'Shaughnessy, Betty (Author)
Format: Electronic eBook
Language:Inglés
Published: Lawrence, Kansas : University Press of Kansas, 2016.
Series:Book collections on Project MUSE.
Subjects:
Political campaigns.
Campaign management.
POLITICAL SCIENCE > American Government > Local.
POLITICAL SCIENCE > Government > National.
POLITICAL SCIENCE > Government > Local.
POLITICAL SCIENCE > Political Process > Elections.
Campagnes electorales > Gestion > États-Unis > Guides, manuels, etc.
Campaign management > United States > Handbooks, manuals, etc.
Political campaigns > United States > Handbooks, manuals, etc.
United States.
Handbooks and manuals.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Cover; Title Page; Copyright Page; Table of Contents; List of Tables and Figures; Foreword; Preface; 1. The Beginning; 2. Choosing Sides; 3. Organizing a Campaign; 4. Raising Money; 5. Sending Your Message; 6. Winning the Traditional Media War; 7. Getting the Word Out in the Digital Age; 8. Canvassing the Voters and Election Day; 9. The Campaign to Elect Will Guzzardi; 10. Challenges to Democracy; Notes; Selected Bibliography; Index; Back Cover

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