Faked in China : Nation Branding, Counterfeit Culture, and Globalization /

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"Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property Rights (IPR) re...

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Détails bibliographiques
Auteur principal: Yang, Fan, 1977- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Bloomington : Indiana University Press, [2016]
Collection:Book collections on Project MUSE.
Sujets:
Vermarktung
Produktpiraterie
Product counterfeiting.
Piracy (Copyright)
Culture and globalization.
SOCIAL SCIENCE > Media Studies.
SOCIAL SCIENCE > General.
Piratage (Droit d'auteur) > Chine.
Strategie de marque > Aspect social > Chine.
Produits commerciaux > Contrefaçon > Chine.
Culture et mondialisation > Chine.
Piracy (Copyright) > China.
Branding (Marketing) > Social aspects > China.
Product counterfeiting > China.
Culture and globalization > China.
China
Marke
China.
Electronic books.
Accès en ligne:Texto completo

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