Market Rebels : How Activists Make or Break Radical Innovations /

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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

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Bibliographic Details
Main Author: Rao, Hayagreeva, 1959-
Format: Electronic eBook
Language:Inglés
Published: Princeton : Princeton University Press, 2009.
Series:Book collections on Project MUSE.
Subjects:
Social movements.
Social change.
Social action.
Capitalism > Social aspects.
BUSINESS & ECONOMICS > Consumer Behavior.
SOCIAL SCIENCE > General.
social movements.
Action sociale.
Mouvements sociaux.
Electronic books.
Online Access:Texto completo
Description
Summary:Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen.
Physical Description:1 online resource (216 pages): illustrations
ISBN:9781400829743

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