Playing to Win : Sports, Video Games, and the Culture of Play /

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back...

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Bibliographic Details
Other Authors: Oates, Thomas Patrick (Editor), Brookey, Robert Alan, 1959- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bloomington : Indiana University Press, [2015]
Series:Book collections on Project MUSE.
Subjects:
Video games > Social aspects.
Video games.
Sports spectators.
Sports > Marketing.
Communication in marketing.
Cheerleading.
SPORTS & RECREATION / Sociology of Sports
GAMES / Board
video games.
viewers (observers)
spectators (event observers)
Jeux video > Aspect social.
Jeux video.
Supporters.
Communication en marketing.
Electronic books.
Online Access:Texto completo
Description
Summary:In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.
Physical Description:1 online resource (252 pages).
ISBN:9780253015051

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