Global Markets and Local Crafts : Thailand and Costa Rica Compared /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wherry, Frederick F.
Format: Electronic eBook
Language:Inglés
Published: Baltimore : Johns Hopkins University Press, 2008.
Series:Book collections on Project MUSE.
Subjects:
International business enterprises > Marketing.
Export marketing > Management.
Handicraft industries > Costa Rica.
Handicraft industries > Thailand.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Introduction : making culture or making work?
  • The frames and the forces of the market
  • Same local traditions, different frames
  • The flows of production
  • Framing authenticity
  • Conclusion : the three Fs of globalization.

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