Pachangas : Borderlands Music, U.S. Politics, and Transnational Marketing /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dorsey, Margaret E. (Margaret Ellen), 1973-
Format: Electronic eBook
Language:Inglés
Published: Austin : University of Texas Press, 2006.
Edition:1st ed.
Series:Book collections on Project MUSE.
Subjects:
Festivals > Texas, South.
Corporate sponsorship > Texas, South.
Business and politics > Texas, South.
Campaign funds > Texas.
Texas, South > Social life and customs.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Introduction
  • Political pachangas, marketing, and music
  • A history and style of association: music, pachangas, and politics in South Texas
  • Marketing pachangas: the Budgirls
  • Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza
  • Out of a social gathering, music: galvanizing persons into politics
  • Democracy and the borderlands: two versions
  • Pachanga moves: a local republican and a national democratic gathering
  • Ace hardware: national corporate marketers learn how the locals do it
  • A private event for a public servant: "Mr. Vega" meets modernity.

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