Status Signals : A Sociological Study of Market Competition /

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Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the bas...

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Détails bibliographiques
Auteur principal: Podolny, Joel M. (Joel Marc)
Format: Électronique eBook
Langue:Inglés
Publié: Woodstock : Princeton University Press, 2008, 2005.
Collection:Book collections on Project MUSE.
Sujets:
Markt.
Markt
Wirtschaft
Sozialstatus
Soziales Netzwerk
Social values.
Social status.
Social networks.
Markets > Social aspects.
Economics > Sociological aspects.
BUSINESS & ECONOMICS > Economics > General.
BUSINESS & ECONOMICS > Green Business.
social status.
Valeurs sociales.
Reseaux sociaux.
Statut social.
Segmentation du marche > Aspect social.
Cibles (Marketing) > Aspect social.
Market segmentation > Social aspects.
Target marketing > Social aspects.
Märkt
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions.
Description matérielle:1 online resource (304 pages): illustrations
ISBN:9781400837878

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