Get Out the Vote : How to Increase Voter Turnout /

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"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass m...

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Bibliographic Details
Main Authors: Green, Donald P., 1961- (Author), Gerber, Alan S. (Author)
Format: Electronic eBook
Language:Inglés
Published: Washington, D.C. : Brookings Institution Press, 2008.
Edition:Second edition.
Series:Book collections on Project MUSE.
Subjects:
Voting.
Political campaigns.
Campaign management.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Vote > États-Unis.
Campagnes electorales > Gestion > États-Unis.
Voting > United States.
Campaign management > United States.
Political campaigns > United States.
United States.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Introduction: Why voter mobilization matters
  • Evidence versus received wisdom
  • Door-to-door canvassing : shoe leather politics
  • Leaflets : walk, don't talk
  • Direct mail : postal service as campaign staff
  • Phone banks : politics meets telemarketing
  • Electronic mail : faster, cheaper, but does it work?
  • Festivals and events : putting the party back into politics
  • Mass media : do TV, radio, and newspaper ads boost turnout?
  • What works, what doesn't, and what's next.

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