Get Out the Vote : How to Increase Voter Turnout /

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"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass m...

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Détails bibliographiques
Auteurs principaux: Green, Donald P., 1961- (Auteur), Gerber, Alan S. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Washington, D.C. : Brookings Institution Press, 2008.
Édition:Second edition.
Collection:Book collections on Project MUSE.
Sujets:
Voting.
Political campaigns.
Campaign management.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Vote > États-Unis.
Campagnes electorales > Gestion > États-Unis.
Voting > United States.
Campaign management > United States.
Political campaigns > United States.
United States.
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher
Description matérielle:1 online resource (225 pages): illustrations
ISBN:9780815732662

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