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Table of Contents:
  • Parallel histories : the incumbency advantage and electoral competition
  • The rational candidate and the hopeless cause
  • Incumbents and challengers compared
  • "It's not like rocket science" : how candidates understand public opinion
  • "Like throwing golf balls against the wall" : the candidates talk about issues and ideology
  • "You don't know me, but here I am" : candidate perceptions of party strength
  • Expressive campaigning in 2000 and beyond
  • Conclusions : expressive politics and invisible politics.