A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio /

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This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...

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Bibliographic Details
Main Author: Meyers, Cynthia B.
Format: Electronic eBook
Language:Inglés
Published: New York : Fordham University Press, [2013]
Edition:First edition.
Series:Book collections on Project MUSE.
Subjects:
Radio programs.
Radio broadcasting.
Radio advertising.
Advertising in popular culture.
BUSINESS & ECONOMICS > Advertising & Promotion.
Publicite dans la culture populaire > États-Unis > Histoire > 20e siecle.
Radio > États-Unis > Histoire > 20e siecle.
Émissions radiophoniques > États-Unis > Histoire > 20e siecle.
Advertising in popular culture > United States > History > 20th century.
Radio broadcasting > United States > History > 20th century.
Radio programs > United States > History > 20th century.
Radio advertising > United States > History > 20th century.
United States.
History.
Electronic books.
Online Access:Texto completo
Description
Summary:This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media.
Physical Description:1 online resource (288 pages).
ISBN:9780823253777

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