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Literary Advertising and the Shaping of British Romanticism /
The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginni...
| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Baltimore :
The Johns Hopkins University Press,
2013.
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| Collection: | Book collections on Project MUSE.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginnings of many modern advertising methods--including product placement, limited-time offers, and journalistic puffery--to the British book trade during the eighteenth and nineteenth centuries. |
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| Description matérielle: | 1 online resource (216 pages). |
| ISBN: | 9781421410715 |