Anime's Media Mix : Franchising Toys and Characters in Japan /

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In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mod...

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Détails bibliographiques
Auteur principal: Steinberg, Marc, 1977- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Minneapolis : University of Minnesota Press, 2012.
Collection:Book collections on Project MUSE.
Sujets:
Comic strip characters.
Comic books, strips, etc.
Character toys.
Character merchandising.
Cartoon characters.
Animated television programs.
Animated films.
ART > Popular Culture.
ART > Asian.
Personnages de bandes dessinees, dessins animes, etc. > Japon.
Personnages-jouets > Japon.
Marchandisage de personnages > Japon.
Comic books, strips, etc. > Japan > History and criticism.
Animated films > Japan > History and criticism.
Animated television programs > Japan > History and criticism.
Comic strip characters > Japan.
Cartoon characters > Japan.
Character toys > Japan.
Character merchandising > Japan.
Japan.
Criticism, interpretation, etc.
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
Description matérielle:1 online resource (304 pages): illustrations
ISBN:9780816680238

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