Anime's Media Mix : Franchising Toys and Characters in Japan /

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In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mod...

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Bibliographic Details
Main Author: Steinberg, Marc, 1977- (Author)
Format: Electronic eBook
Language:Inglés
Published: Minneapolis : University of Minnesota Press, 2012.
Series:Book collections on Project MUSE.
Subjects:
Comic strip characters.
Comic books, strips, etc.
Character toys.
Character merchandising.
Cartoon characters.
Animated television programs.
Animated films.
ART > Popular Culture.
ART > Asian.
Personnages de bandes dessinees, dessins animes, etc. > Japon.
Personnages-jouets > Japon.
Marchandisage de personnages > Japon.
Comic books, strips, etc. > Japan > History and criticism.
Animated films > Japan > History and criticism.
Animated television programs > Japan > History and criticism.
Comic strip characters > Japan.
Cartoon characters > Japan.
Character toys > Japan.
Character merchandising > Japan.
Japan.
Criticism, interpretation, etc.
Electronic books.
Online Access:Texto completo
Description
Summary:In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
Physical Description:1 online resource (304 pages): illustrations
ISBN:9780816680238

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