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Anime's Media Mix : Franchising Toys and Characters in Japan /
In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mod...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Minneapolis :
University of Minnesota Press,
2012.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 110801s2012 mnu o 00 0 eng d | ||
| 020 | |a 9780816680238 | ||
| 020 | |z 9780816675500 | ||
| 020 | |z 081668023X | ||
| 035 | |a (OCoLC)792688105 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Steinberg, Marc, |d 1977- |e author. | |
| 245 | 1 | 0 | |a Anime's Media Mix : |b Franchising Toys and Characters in Japan / |c Marc Steinberg. |
| 264 | 1 | |a Minneapolis : |b University of Minnesota Press, |c 2012. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2014 | |
| 264 | 4 | |c ©2012. | |
| 300 | |a 1 online resource (304 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. | |
| 520 | |a In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Comic strip characters. |2 fast |0 (OCoLC)fst00869188 | |
| 650 | 7 | |a Comic books, strips, etc. |2 fast |0 (OCoLC)fst00869145 | |
| 650 | 7 | |a Character toys. |2 fast |0 (OCoLC)fst00852286 | |
| 650 | 7 | |a Character merchandising. |2 fast |0 (OCoLC)fst01202346 | |
| 650 | 7 | |a Cartoon characters. |2 fast |0 (OCoLC)fst00848070 | |
| 650 | 7 | |a Animated television programs. |2 fast |0 (OCoLC)fst00809626 | |
| 650 | 7 | |a Animated films. |2 fast |0 (OCoLC)fst00809611 | |
| 650 | 7 | |a ART |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a ART |x Asian. |2 bisacsh | |
| 650 | 6 | |a Personnages de bandes dessinees, dessins animes, etc. |z Japon. | |
| 650 | 6 | |a Personnages-jouets |z Japon. | |
| 650 | 6 | |a Marchandisage de personnages |z Japon. | |
| 650 | 0 | |a Comic books, strips, etc. |z Japan |x History and criticism. | |
| 650 | 0 | |a Animated films |z Japan |x History and criticism. | |
| 650 | 0 | |a Animated television programs |z Japan |x History and criticism. | |
| 650 | 0 | |a Comic strip characters |z Japan. | |
| 650 | 0 | |a Cartoon characters |z Japan. | |
| 650 | 0 | |a Character toys |z Japan. | |
| 650 | 0 | |a Character merchandising |z Japan. | |
| 651 | 7 | |a Japan. |2 fast |0 (OCoLC)fst01204082 | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast |0 (OCoLC)fst01411635 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/24715/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2012 Global Cultural Studies Supplement II | ||
| 945 | |a Project MUSE - 2012 Asian and Pacific Studies Supplement | ||
| 945 | |a Project MUSE - 2012 Complete Supplement II | ||