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Sold American : Consumption and Citizenship, 1890-1945 /
At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertis...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill :
University of North Carolina Press,
2006.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. He argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. |
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| Descripción Física: | 1 online resource (552 pages): illustrations |
| ISBN: | 9781469606040 |