Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Samuel, Lawrence R.
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : University of Pennsylvania Press, 2010.
Series:Book collections on Project MUSE.
Subjects:
Consumer behavior > United States > History.
Advertising > United States > Psychological aspects > History.
Subliminal advertising > United States > History
Motivation research (Marketing) > United States > History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • The psychology of everyday living
  • The sophisticated sell
  • The secret pitch
  • The fertile moment
  • The psychology of the world of objects.

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