Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America /

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Samuel, Lawrence R.
Format: Électronique eBook
Langue:Inglés
Publié: Philadelphia : University of Pennsylvania Press, 2010.
Collection:Book collections on Project MUSE.
Sujets:
Consumer behavior > United States > History.
Advertising > United States > Psychological aspects > History.
Subliminal advertising > United States > History
Motivation research (Marketing) > United States > History.
Electronic books.
Accès en ligne:Texto completo
Description
Description matérielle:1 online resource (232 pages).
Bibliographie:Includes bibliographical references and index.
ISBN:9780812204872

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