Media Franchising : Creative License and Collaboration in the Culture Industries /

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While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...

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Detalles Bibliográficos
Autor principal: Johnson, Derek, 1979- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2013]
Colección:Book collections on Project MUSE.
Temas:
Franchises (Retail trade)
Cultural industries.
SOCIAL SCIENCE > Popular Culture.
TECHNOLOGY & ENGINEERING > Telecommunications.
BUSINESS & ECONOMICS > Industries > Media & Communications.
BUSINESS & ECONOMICS > Franchises.
franchises.
Concessions (Commerce de detail)
Industries culturelles.
Electronic books.
Acceso en línea:Texto completo
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Media franchising : creative license and collaboration in the culture industries /
por Johnson, Derek, 1979-
Publicado 2013
Texto completo
Electrónico eBook
Search Result 2
Media franchising : creative license and collaboration in the culture industries /
por Johnson, Derek, 1979-
Publicado 2013
Texto completo
Electrónico eBook
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