Media Franchising : Creative License and Collaboration in the Culture Industries /

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While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...

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Détails bibliographiques
Auteur principal: Johnson, Derek, 1979- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : New York University Press, [2013]
Collection:Book collections on Project MUSE.
Sujets:
Franchises (Retail trade)
Cultural industries.
SOCIAL SCIENCE > Popular Culture.
TECHNOLOGY & ENGINEERING > Telecommunications.
BUSINESS & ECONOMICS > Industries > Media & Communications.
BUSINESS & ECONOMICS > Franchises.
franchises.
Concessions (Commerce de detail)
Industries culturelles.
Electronic books.
Accès en ligne:Texto completo
Search Result 1
Media franchising : creative license and collaboration in the culture industries /
par Johnson, Derek, 1979-
Publié 2013
Texto completo
Électronique eBook
Search Result 2
Media franchising : creative license and collaboration in the culture industries /
par Johnson, Derek, 1979-
Publié 2013
Texto completo
Électronique eBook
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