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Marketing to Moviegoers : A Handbook of Strategies and Tactics, Third Edition /
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates...
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Carbondale :
Southern Illinois University Press,
2013
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| Edition: | Third edition. |
| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Texto completo |
| Summary: | While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (408 pages): illustrations |
| ISBN: | 9780809331970 |