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Marketing to Moviegoers : A Handbook of Strategies and Tactics, Third Edition /
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates...
| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Carbondale :
Southern Illinois University Press,
2013
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| Édition: | Third edition. |
| Collection: | Book collections on Project MUSE.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Creative strategy
- Market research
- Traditional media advertising
- Marketing in digital media
- Promotional tie-ins and product placement
- Licensed merchandise
- Publicity
- Distribution to theaters
- Exhibition
- Major studios
- Independent distributors
- Foreign-language films
- Prints and advertising funds.