Marketing to Moviegoers : A Handbook of Strategies and Tactics, Third Edition /

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates...

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Bibliographic Details
Main Author: Marich, Robert
Format: Electronic eBook
Language:Inglés
Published: Carbondale : Southern Illinois University Press, 2013
Edition:Third edition.
Series:Book collections on Project MUSE.
Subjects:
Motion pictures > Marketing.
Motion pictures > Distribution.
PERFORMING ARTS > Film & Video > Reference.
ART > Film & Video.
Distribution des films.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Creative strategy
  • Market research
  • Traditional media advertising
  • Marketing in digital media
  • Promotional tie-ins and product placement
  • Licensed merchandise
  • Publicity
  • Distribution to theaters
  • Exhibition
  • Major studios
  • Independent distributors
  • Foreign-language films
  • Prints and advertising funds.

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