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Marketing to Moviegoers : A Handbook of Strategies and Tactics, Third Edition /
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates...
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Carbondale :
Southern Illinois University Press,
2013
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| Edition: | Third edition. |
| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Texto completo |