APA (7th ed.) Citation

Marich, R. (2013). Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition (Third edition.). Southern Illinois University Press.

Chicago Style (17th ed.) Citation

Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition. Third edition. Carbondale: Southern Illinois University Press, 2013.

MLA (8th ed.) Citation

Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition. Third edition. Southern Illinois University Press, 2013.