Spreadable Media : Creating Value and Meaning in a Networked Culture /

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This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralize...

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Bibliographic Details
Main Author: Jenkins, Henry, 1958-
Other Authors: Green, Joshua (Joshua Benjamin), Ford, Sam, 1983-
Format: Electronic eBook
Language:Inglés
Published: New York : New York University Press, [2013]
Series:Book collections on Project MUSE.
Subjects:
Sociala medier.
Massmedia > sociala aspekter.
Massmedia och kultur.
Massamedia.
Soziale Software
World Wide Web 2.0
Neue Medien
Social media.
Mass media > Social aspects.
Mass media and technology.
Mass media and culture.
Media Studies.
LAW > Media & the Law.
SOCIAL SCIENCE > Media Studies.
social media.
Medias sociaux.
Medias > Aspect social.
Medias et technologie.
Medias et culture.
Social Media
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Where Web 2.0 went wrong
  • Reappraising the residual
  • The value of media engagement
  • What constitutes meaningful participation?
  • Designing for spreadability
  • Courting supporters for independent media
  • Thinking transnationally.

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