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Spreadable Media : Creating Value and Meaning in a Networked Culture /
This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralize...
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press,
[2013]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 130128s2013 nyu o 00 0 eng d | ||
| 010 | |z 2012028526 | ||
| 020 | |a 9780814743515 | ||
| 020 | |z 9780814743508 | ||
| 035 | |a (OCoLC)859687527 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Jenkins, Henry, |d 1958- | |
| 245 | 1 | 0 | |a Spreadable Media : |b Creating Value and Meaning in a Networked Culture / |c Henry Jenkins, Sam Ford, & Joshua Green. |
| 264 | 1 | |a New York : |b New York University Press, |c [2013] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2013 | |
| 264 | 4 | |c ©[2013] | |
| 300 | |a 1 online resource (352 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Postmillennial pop | |
| 505 | 0 | |a Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally. | |
| 520 | |a This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but spreadability describes the ways content travels through social media. This book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like "memes" and "viral" to the concept of "Web 2.0" and the popular notion of "influencers." This book examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others - from both the U.S. and around the world - the authors illustrate the contours of the early twenty-first century media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, this book provides a clear understanding of how people are spreading ideas - and the implications these activities have for business, politics, and everyday life. -- Book description. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Sociala medier. |2 sao | |
| 650 | 7 | |a Massmedia |x sociala aspekter. |2 sao | |
| 650 | 7 | |a Massmedia och kultur. |2 sao | |
| 650 | 1 | 7 | |a Massamedia. |2 gtt |
| 650 | 7 | |a Soziale Software |2 gnd | |
| 650 | 7 | |a World Wide Web 2.0 |2 gnd | |
| 650 | 7 | |a Neue Medien |2 gnd | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 650 | 7 | |a Mass media |x Social aspects. |2 fast |0 (OCoLC)fst01011303 | |
| 650 | 7 | |a Mass media and technology. |2 fast |0 (OCoLC)fst01011370 | |
| 650 | 7 | |a Mass media and culture. |2 fast |0 (OCoLC)fst01011339 | |
| 650 | 7 | |a Media Studies. |2 eflch | |
| 650 | 7 | |a LAW |x Media & the Law. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 6 | |a Medias sociaux. | |
| 650 | 6 | |a Medias |x Aspect social. | |
| 650 | 6 | |a Medias et technologie. | |
| 650 | 6 | |a Medias et culture. | |
| 650 | 2 | |a Social Media | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Mass media |x Social aspects. | |
| 650 | 0 | |a Mass media and technology. | |
| 650 | 0 | |a Mass media and culture. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Green, Joshua |q (Joshua Benjamin) | |
| 700 | 1 | |a Ford, Sam, |d 1983- | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/21244/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2013 Complete | ||
| 945 | |a Project MUSE - 2013 Global Cultural Studies | ||