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Brand NFL : Making and Selling America's Favorite Sport /
Professional football today is an
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill [N.C.] :
University of North Carolina Press,
2010
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| Edición: | [New ed.] |
| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The creation of the modern NFL in the 1960s
- No freedom, no football
- The end of the Rozelle era
- The new NFL
- Football as product
- Football in black and white.