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Brand NFL : Making and Selling America's Favorite Sport /
Professional football today is an
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill [N.C.] :
University of North Carolina Press,
2010
|
| Edición: | [New ed.] |
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781469604992 | ||
| 020 | |z 9780807871560 | ||
| 020 | |z 9780807899656 | ||
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| 040 | |a MdBmJHUP |c MdBmJHUP | ||
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| 050 | 4 | |a GV954.3 |b .O75 2010 | |
| 082 | 0 | |a 796.332/64 |2 22 | |
| 100 | 1 | |a Oriard, Michael, |d 1948- | |
| 245 | 1 | 0 | |a Brand NFL : |b Making and Selling America's Favorite Sport / |c Michael Oriard ; with a new afterword by the author. |
| 250 | |a [New ed.] | ||
| 264 | 1 | |a Chapel Hill [N.C.] : |b University of North Carolina Press, |c 2010 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2013 | |
| 264 | 4 | |c ©2010 | |
| 300 | |a 1 online resource (344 pages): |b digital file. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Issued as part of book collections on Project MUSE. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | |a Professional football today is an |8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. | ||
| 588 | |a Description based on print version record. | ||
| 610 | 2 | 0 | |a National Football League. |
| 650 | 0 | |a Football |z United States |x Management. | |
| 650 | 0 | |a Football |z United States |x Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. | |
| 776 | 1 | 8 | |i Print version: |z 0807871567 |z 9780807871560 |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/21202/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Global Cultural Studies Supplement | ||
| 945 | |a Project MUSE - Archive Complete Supplement | ||