Creating Mexican Consumer Culture in the Age of Porfirio Díaz /
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning...
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Format: | Electronic eBook |
Language: | Inglés |
Published: |
Albuquerque :
University of New Mexico Press,
2012.
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Series: | Book collections on Project MUSE.
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Personalized progress: the production and marketing of the machine-rolled cigarette
- Selling in the city: the growth of popular advertising
- Capital investments: Porfirian department stores and the evolution of Mexico City retailing
- Modernizing capital: constant innovation and the expression of progress
- An all-consuming passion: desire, department stores, and the modernization of crime
- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
- Conclusion.