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Creating Mexican Consumer Culture in the Age of Porfirio Díaz /

"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning...

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Bibliographic Details
Main Author: Bunker, Steven B., 1970-
Format: Electronic eBook
Language:Inglés
Published: Albuquerque : University of New Mexico Press, 2012.
Series:Book collections on Project MUSE.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Personalized progress: the production and marketing of the machine-rolled cigarette
  • Selling in the city: the growth of popular advertising
  • Capital investments: Porfirian department stores and the evolution of Mexico City retailing
  • Modernizing capital: constant innovation and the expression of progress
  • An all-consuming passion: desire, department stores, and the modernization of crime
  • Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
  • Conclusion.