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Twain's Brand : Humor in Contemporary American Culture /
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier na...
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Jackson [Mississippi] :
University Press of Mississippi,
2012.
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| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Twain's brand and the modern mood
- Standing up: the self-made comedian
- Humor and empire
- Kid stuff: the vernacular vision and the visual
- Vernacular
- Comic brands: more than funny business.