Advertising at War : Business, Consumers, and Government in the 1940s /

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'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry....

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Bibliographic Details
Main Author: Stole, Inger L.
Format: Electronic eBook
Language:Inglés
Published: Urbana : University of Illinois Press, [2012]
Series:Book collections on Project MUSE.
Subjects:
Advertising Council
Advertising Council > History.
Propaganda
Corporations > Public relations
Advertising
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
HISTORY > Military > World War II.
Societes > Relations publiques > États-Unis > Histoire > 20e siecle.
Guerre mondiale, 1939-1945 > États-Unis > Propagande.
Corporations > Public relations > United States > History > 20th century.
World War, 1939-1945 > United States > Propaganda.
Advertising > United States > History > 20th century.
United States
États-Unis > Histoire > 1933-1945.
United States > History > 1933-1945.
History
Electronic book.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Prelude to war
  • Advertising navigates the defense economy
  • The initial year of the Advertising Council
  • The consumer movement's return
  • Advertising, Washington, and the renamed War Advertising Council
  • The increasing role of the War Advertising Council
  • Peace and the reconversion of the Advertising Council.

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