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Gandhi Meets Primetime : Globalization and Nationalism in Indian Television /

Shanti Kumar's "Gandhi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and able television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991...

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Detalles Bibliográficos
Autor principal: Kumar, Shanti
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois, [2006]
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

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245 1 0 |a Gandhi Meets Primetime :   |b Globalization and Nationalism in Indian Television /   |c Shanti Kumar. 
264 1 |a Urbana :  |b University of Illinois,  |c [2006] 
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264 4 |c ©[2006] 
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490 0 |a Popular culture and politics in Asia Pacific 
505 0 |a Introduction -- From Doordarshan to Prasar Bharati: the search for autonomy in Indian television -- At home, in the world: the viewing practices of Indian television -- Between tradition and modernity: the development of an Indian community of television -- "Gandhi meet Pepsi": nationalism and electronic capitalism in Indian television -- Nikki tonight, Gandhi today: television, globalization, and national identity -- Conclusion: is there an Indian community of television? 
520 8 |a Shanti Kumar's "Gandhi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and able television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991, the book considers a wide range of materials including contemporary television programming, historical archives, legal documents, policy statements, academic writings and journalistic accounts. Kumar argues that India's hybrid national identity is manifested in the discourses found in this variety of empirical sources. He deconstructs representations of Mahatma Gandhi as the Father of the Nation on the state-sponsored network Doordarshan and those found on Rupert Murdoch's STAR TV network. The book closely analyzes print advertisements to trace the changing status of the television set as a cultural commodity in postcolonial India and examines publicity brochures, promotional materials and programming schedules of India-language networks to outline the role of vernacular media in the discourse of electronic capitalism. The empirical evidence is illuminated by theoretical analyses that combine diverse approaches such as cultural studies, poststructuralism and postcolonial criticism. 
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650 7 |a Globalisierung  |2 gnd 
650 7 |a Nationalismus  |2 gnd 
650 7 |a Television broadcasting  |x Social aspects.  |2 fast  |0 (OCoLC)fst01146764 
650 7 |a Television broadcasting.  |2 fast  |0 (OCoLC)fst01146714 
650 7 |a SOCIAL SCIENCE  |x Media Studies.  |2 bisacsh 
650 7 |a TECHNOLOGY & ENGINEERING  |x Television & Video.  |2 bisacsh 
650 6 |a Television  |x Aspect social  |z Inde. 
650 6 |a Television  |z Inde. 
650 0 |a Television broadcasting  |x Social aspects  |z India. 
650 0 |a Television broadcasting  |z India. 
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945 |a Project MUSE - Archive Asian and Pacific Studies Foundation