Authentic™ : The Politics of Ambivalence in a Brand Culture /

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of b...

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Bibliographic Details
Main Author: Banet-Weiser, Sarah, 1966- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : New York University Press, 2012.
Series:Book collections on Project MUSE.
Subjects:
Brand name products.
SOCIAL SCIENCE > Media Studies.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
Produits de marque.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Introduction: branding the authentic
  • Branding consumer citizens : gender and the emergence of brand culture
  • Branding the post-feminist self : the labor of femininity
  • Branding creativity : creative cities, street art, and "making your name sing"
  • Branding politics : shopping for change?
  • Branding religion : "I'm like totally saved"
  • Conclusion: the politics of ambivalence
  • Notes
  • Index
  • About the author.

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