Personalization : Data-Driven Print and Internet Communications /

Bibliographic Details
Main Author: Sorce, Patricia A., 1950- (Author)
Format: Electronic eBook
Language:Inglés
Published: Rochester, NY : RIT Cary Graphic Arts Press, [2009]
Series:Book collections on Project MUSE.
Subjects:
Printing industry > Marketing.
Printing industry > Management.
Printing industry > Customer services.
Industries graphiques > Service à la clientele.
Electronic books.
Online Access:Texto completo
Description
Physical Description:1 online resource (248 pages): illustrations).
ISBN:9781933360591

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