Money for the Cause : A Complete Guide to Event Fundraising /

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There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been am...

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Bibliographic Details
Main Author: Rosen, Rudolph A. (Rudolph Albert), 1952-
Format: Electronic eBook
Language:Inglés
Published: College Station : Texas A & M University Press, 2012.
Edition:1st ed.
Series:Book collections on Project MUSE.
Subjects:
Nonprofit organizations > Finance > Management.
Fund raising > Management.
Charities > Finance > Management.
BUSINESS & ECONOMICS > Investments & Securities > General.
Associations sans but lucratif > États-Unis > Finances > Gestion.
Collecte de fonds > États-Unis > Gestion.
Nonprofit organizations > United States > Finance > Management.
Charities > United States > Finance > Management.
Fund raising > United States > Management.
United States.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Why hold an event?
  • The secret to successful event fundraising in good times and bad
  • Organizing for success
  • Learning the basics
  • Event business plan
  • Programs, policies, and procedures
  • Negotiating agreements with service providers
  • Creating the perfect setting
  • Site selection, rooms, and setup
  • Food service
  • Entertainment and the master of ceremonies
  • The mission and strategic speech making
  • Publicity
  • Donation acquisition
  • Conducting the fundraising
  • Tickets and other advance "sales"
  • The live auction
  • The silent auction
  • Raffles and other moneymakers
  • Putting it all together
  • The big event
  • Applying the rules and covering all the angles
  • Laws, risks, and liabilities
  • Tax matters
  • Ethics and security
  • Honing to a fine edge
  • After the event
  • Advanced techniques
  • Where to go from here
  • Nonprofit resources for nonprofits.

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