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Creatures of Politics : Media, Message, and the American Presidency /

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential pol...

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Détails bibliographiques
Auteurs principaux: Lempert, Michael (Auteur), Silverstein, Michael, 1945-2020 (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Bloomington, Ind. : Indiana University Press, 2012.
Collection:Book collections on Project MUSE.
Sujets:
Accès en ligne:Texto completo
Table des matières:
  • Introduction: "message" is the medium
  • Getting it "ju
  • st right!"
  • Addressing "the issues"
  • Ethno-blooperology
  • Unflipping the flop
  • The message in hand
  • What goes around.