Creatures of Politics : Media, Message, and the American Presidency /

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It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential pol...

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Bibliographic Details
Main Authors: Lempert, Michael (Author), Silverstein, Michael, 1945-2020 (Author)
Format: Electronic eBook
Language:Inglés
Published: Bloomington, Ind. : Indiana University Press, 2012.
Series:Book collections on Project MUSE.
Subjects:
Politici.
Presidenten.
Massamedia.
Politieke communicatie.
Rhetoric > Political aspects.
Presidential candidates > Language.
Communication in politics.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Government > National.
Discours politique > États-Unis.
Communication politique > États-Unis.
Rhetoric > Political aspects > United States.
Presidential candidates > United States > Language.
Communication in politics > United States.
Verenigde Staten.
United States.
Electronic books.
Online Access:Texto completo
Description
Summary:It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i.
Physical Description:1 online resource (284 pages).
ISBN:9780253007568

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