Daisy Petals and Mushroom Clouds : LBJ, Barry Goldwater, and the Ad That Changed American Politics /

Thoroughly analyzes the controversial "Daisy Girl" ad run by Lyndon B. Johnson's presidential campaign in 1964, which painted Barry Goldwater as a radical who would lead the United States into nuclear annihilation -- provided by publisher

Bibliographic Details
Main Author: Mann, Robert, 1958-
Format: Electronic eBook
Language:Inglés
Published: Baton Rouge, La. : Louisiana State University Press, 2011.
Series:Book collections on Project MUSE.
Subjects:
Johnson, Lyndon B. > (Lyndon Baines), > 1908-1973.
Goldwater, Barry M. > (Barry Morris), > 1909-1998.
Presidents > Election.
Advertising, Political.
POLITICAL SCIENCE > Political Process > General.
Publicite politique > États-Unis > Histoire > 20e siecle.
Advertising, Political > United States > History > 20th century.
Presidents > United States > Election > 1964.
United States.
History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Machine generated contents note: 1. Atom Theme
  • 2. Why Not Victory?
  • 3. Rules Are Made to Be Broken
  • 4. These Are the Stakes
  • 5. Homes of America Are Horrified
  • 6. In Your Heart, You Know He Might.

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