The Holiday Makers : Magazines, Advertising, and Mass Tourism in Postwar America /

Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were...

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Detalles Bibliográficos
Autor principal: Popp, Richard K., 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baton Rouge : Louisiana State University Press, 2012.
Colección:Book collections on Project MUSE.
Temas:
Tourismusmarketing
Anzeigenwerbung
Tourism > Psychological aspects.
Tourism > Marketing.
Tourism.
Manners and customs.
Advertising > Tourism.
BUSINESS & ECONOMICS > Advertising & Promotion.
Tourisme > Publicite > États-Unis.
Tourism > United States > Marketing.
Advertising > Tourism > United States.
Tourism > United States > Psychological aspects.
Tourism > United States > History > 20th century.
USA.
USA
United States.
États-Unis > Moeurs et coutumes.
United States > Social life and customs.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Acknowledgments; INTRODUCTION: The New Leisure; 1. THE NEW MOBILITY: Travel and Leisure in Depression and War; 2. CREATING HOLIDAY: Market Research, Play, and Magazine Reading; 3. SELLING VACATIONS: Tourist Travel, Free Time, and Classlessness; 4. "THIS IS HOW IT WILL BE WHEN YOU GET THERE": Destination Profiles and Middlebrow Geography; 5. CASTING LURES: Tourism Advertising and the Experiential Ethos; 6. GOING OFF THE BEATEN PATH: Authentic Places and the End of an Era; EPILOGUE: From National Folkway to Personal Quest; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N.
  • OP; Q; R; S; T; U; V; W; Y; Z.

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