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Les relations publiques dans une société en mouvance - 4e édition /

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Avec l'entree de la societe dans une phase de profonde mutation de la communication, Danielle Maisonneuve signe une quatrieme version de cet ouvrage remaniee en profondeur. Trois nouveaux chapitres, dont un consacre à l'ethique, et des etudes de cas recents actualisent le propos.

Bibliographic Details
Main Author:	Maisonneuve, Danielle, 1949-
Format:	Electronic eBook
Language:	Francés
Published:	Quebec [Que.] : Presses de l'Universite du Quebec, 2010.
Edition:	4th ed.
Series:	Book collections on Project MUSE.
Subjects:	Public relations. Mass media. Communication in organizations. BUSINESS & ECONOMICS / Public Relations public relations. mass media. Medias. Communication dans les organisations. Relations publiques. Relations publiques > Problemes et exercices. Relations publiques > Études de cas. Public Relations Public relations > Problems, exercises, etc. Public relations > Case studies. Problems and exercises. Case studies. Electronic books.
Online Access:	Texto completo

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