Managing the President's Message : The White House Communications Operation /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kumar, Martha Joynt
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore : Johns Hopkins University Press, 2007.
Colección:Book collections on Project MUSE.
Temas:
Communication > Political aspects > United States.
Presidents > Press coverage > United States.
Press and politics > United States.
Government and the press > United States.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Creating an effective communications operation
  • The communications operation of President Bill Clinton
  • The communications operations of President George W. Bush
  • White House communications advisers
  • The press secretary to the President
  • The gaggle and the daily briefing
  • Presidential press conferences
  • Managing the message.

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