Loading…
A Novel Marketplace : Mass Culture, the Book Trade, and Postwar American Fiction /
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Philadelphia :
University of Pennsylvania Press,
2010.
|
| Series: | Book collections on Project MUSE.
|
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Introduction : selling the novel in the age of mass culture
- Constructing the postwar art novel : the making and marketing of The sheltering sky
- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture
- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit
- From novel to blockbuster : Peyton Place and the narrative of cultural decline
- 1959 and beyond : mergers, acquisitions, and Norman Mailer
- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.