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Fundamentos del marketing: guía para su estudio y comprensión /

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Detalles Bibliográficos
Autor principal:	Toca Torres, Claudia Eugenia (Autor)
Formato:	Electrónico eBook
Idioma:	Español
Publicado:	Bogotá D.C. : Universidad del Rosario, 2009.
Edición:	Primera edición.
Colección:	Book collections on Project MUSE.
Temas:	Marketing > Management. Industrial management. Consumer behavior. Communication in marketing. Communication en marketing. Consommateurs > Comportement. Marketing > Gestion. Gestion d'entreprise. Electronic books.
Acceso en línea:	Texto completo

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