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The Digital NBA : How the World's Savviest League Brings the Court to Our Couch /
"The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports...
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| Format: | Electronic eBook |
| Language: | Inglés |
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Urbana :
University of Illinois Press,
[2023]
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| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Introduction: the international house of hoops
- The court : event production, streaming television and the "Glocalization" of live sport
- The venue : Silicon Valley, public finance and the arena as media platform
- The wires : dark fiber, satellites, and the global infrastructures of streaming sport
- The office : the NBA's executive operation as a global media empire
- The couch : at-home sport spectatorship and the multiplatform viewing environment
- Conclusion : the house that hoops built.