The Digital NBA : How the World's Savviest League Brings the Court to Our Couch /

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"The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports...

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Detalles Bibliográficos
Autor principal: Secular, Steven, 1990- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2023]
Colección:Book collections on Project MUSE.
Temas:
National Basketball Association.
Streaming video.
Mass media and sports.
Basketball > Marketing.
Electronic books.
Acceso en línea:Texto completo

MARC

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100 1 |a Secular, Steven,  |d 1990-  |e author. 
245 1 4 |a The Digital NBA :   |b How the World's Savviest League Brings the Court to Our Couch /   |c Steven Secular. 
264 1 |a Urbana :  |b University of Illinois Press,  |c [2023] 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2023 
264 4 |c ©[2023] 
300 |a 1 online resource:   |b illustrations (black and white) ; 
336 |a text  |b txt  |2 rdacontent 
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490 0 |a Studies in sports media 
505 0 |a Introduction: the international house of hoops -- The court : event production, streaming television and the "Glocalization" of live sport -- The venue : Silicon Valley, public finance and the arena as media platform -- The wires : dark fiber, satellites, and the global infrastructures of streaming sport -- The office : the NBA's executive operation as a global media empire -- The couch : at-home sport spectatorship and the multiplatform viewing environment -- Conclusion : the house that hoops built. 
520 |a "The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product's appeal to audiences in Brazil, China, and beyond. Secular's analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second"--  |c Provided by publisher. 
588 |a Description based on print version record. 
610 2 7 |a National Basketball Association.  |2 fast  |0 (OCoLC)fst00516112 
610 2 0 |a National Basketball Association. 
650 7 |a Streaming video.  |2 fast  |0 (OCoLC)fst01738354 
650 7 |a Mass media and sports.  |2 fast  |0 (OCoLC)fst01011368 
650 0 |a Streaming video. 
650 0 |a Mass media and sports. 
650 0 |a Basketball  |x Marketing. 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/111159/ 
945 |a Project MUSE - Custom Collection 
945 |a Project MUSE - 2023 Complete 
945 |a Project MUSE - 2023 Science, Technology and Media 

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