Winning Women's Hearts and Minds : Selling Cold War Culture in the US and the USSR /

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"Throughout the Cold War, Russian citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America's first peacetime propaganda organization, Amerika...

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Detalles Bibliográficos
Autor principal: Cucuz, Diana (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : University of Toronto Press, 2022.
Colección:Book collections on Project MUSE.
Temas:
United States Information Agency.
Amerika (Washington, D.C.)
Ladies' home journal.
Women's periodicals, American.
Women > Social conditions.
Women consumers.
Propaganda, American.
Popular literature.
Cultural diplomacy.
Consumption (Economics)
Femmes > URSS > Conditions sociales.
Paralitterature > États-Unis > Histoire et critique.
Consommatrices > États-Unis > Histoire > 20e siecle.
Propagande americaine > URSS > Histoire > 20e siecle.
Diplomatie culturelle > États-Unis > Histoire > 20e siecle.
Women > Soviet Union > Social conditions.
Popular literature > United States > History and criticism.
Women's periodicals, American > History > 20th century.
Consumption (Economics) > United States > History > 20th century.
Women consumers > United States > History > 20th century.
Propaganda, American > Soviet Union > History > 20th century.
Cultural diplomacy > United States > History > 20th century.
United States.
Soviet Union.
History.
Criticism, interpretation, etc.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The "Modern Woman": The "Special Privileges" of American Womanhood in the Ladies' Home Journal
  • The "Babushka": The "Special Hardships" of Russian Womanhood in the Ladies' Home Journal
  • Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union
  • Modelling the American Dream: Fashion and Femininity in Amerika
  • Living the American Dream: The Happy Homemaker in Amerika
  • Amerika, USSR, and a Woman's Proper Place in the 1960s.

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