The Adman's Dilemma : From Barnum to Trump

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Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional ""texts"", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.

Détails bibliographiques
Auteur principal: Rutherford, Paul
Format: Électronique eBook
Langue:Inglés
Publié: Toronto : University of Toronto Press, 2018.
Collection:Book collections on Project MUSE.
Sujets:
Advertising > Social aspects.
Advertising in popular culture.
Advertising executives.
Advertising.
Publicite dans la culture populaire.
Directeurs de la publicite > Histoire.
Publicite > Aspect social.
Advertising executives > History.
Advertising > History.
History.
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional ""texts"", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
Description:Concept Index.
Description matérielle:1 online resource (480 pages).
ISBN:9781487519025

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