The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing /

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In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it...

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Detalles Bibliográficos
Autor principal: Newman, Bruce I (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Buffalo [New York] : University of Toronto Press, [2016]
Colección:Book collections on Project MUSE.
Temas:
Marketing politique > États-Unis.
Propagande electorale > États-Unis.
Campagnes electorales > États-Unis.
Political campaigns.
Communication in politics.
Campaign management.
Advertising, Political.
BUSINESS & ECONOMICS / Management
Marketing > Aspect politique > États-Unis.
Communication politique > États-Unis.
Publicite politique > États-Unis.
Campagnes electorales > Gestion > États-Unis.
Marketing > Political aspects > United States.
Communication in politics > United States.
Advertising, Political > United States.
Campaign management > United States.
Political campaigns > United States.
United States.
Electronic books.
Acceso en línea:Texto completo
Search Result 1
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
por Newman, Bruce I.
Publicado 2016
Texto completo
Electrónico eBook
Search Result 2
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
por Newman, Bruce I
Publicado 2016
Texto completo
Electrónico eBook
Search Result 3
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
por Newman, Bruce I
Publicado 2016
Texto completo
Electrónico eBook
Mostrar todas las versiones(4)

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