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Marshall McLuhan's Mosaic : Probing the Literary Origins of Media Studies /
Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in t...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
[2012]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Lamberti, Elena. | |
| 245 | 1 | 0 | |a Marshall McLuhan's Mosaic : |b Probing the Literary Origins of Media Studies / |c Elena Lamberti. |
| 264 | 1 | |a Toronto : |b University of Toronto Press, |c [2012] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2023 | |
| 264 | 4 | |c ©[2012] | |
| 300 | |a 1 online resource (320 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a 1. A Renewed Approach to Marshall McLuhan's Poetics. From Figure to Ground ; What Was THAT? McLuhan's 'Little Point' ; Pointing to Action: This Book ; Digging the Ground ; Hey, Marshall McLuhan, What Were You Doin'? ; Oh, What a Seer He Was! ; The Electric/Eclectic Humanist ; Learning the Grammar ; Post-literate 'Paideia' ; From Integral Awareness to Storytelling -- PART ONE: THE MOSAIC -- 2. Towards Post-Secondary Orality: The Mosaic. Embodying McLuhan ; Casting the Hybrid ; Substantial Discontinuity ; What's in a Probe? ; Playing with Form ; Render Not Narrate ; McLuhan's Interactive Mosaic or Post-Secondary Orality -- 3. Thus Spoke the Oracle. Oracular Pronouncements ; Interfacing Orality and Literacy ; Performative Storytelling -- 4. Let the Guru Resound. The Gurus' Guru ; Redefining Space ; Holistic Mosaic: Western Science, Eastern Philosophies ; Touch-A Touch-A Touch the Guru -- 5. A Conscious Modernist Craftsman. A Pioneer of (New) Modernist Studies ; Universal Quest, Fragmented Rendering ; To Make You Feel: Probing through Language -- 6. The Hyper-Language of the Media 'Fan'. Media Fan or Grammarian of Media? ; Hypertexting the Mosaic ; De-hypertexting the Mosaic ; Electrifying Hybrid. | |
| 505 | 0 | |a PART TWO: MODERNIST ASCENDANCIES -- 7. McLuhan and Media Studies. Labelling the Media Theorist ; Evolutionary Grammarian ; A Political Thomist ; A Classic Modernist -- 8. From Literature to Media Studies. Conscious Planning ; Practical Mystics ; From Renaissance to Modernism ; On a Mission -- 9. Ford Madox Ford: 'Not Mere Chat'. Literature Matters ; An Imaginative Writer ; Things, Not Words ; Comparing Strategies ; Rendering Change ; Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy -- 10. James Joyce: Vivisecting Society. Applied Joyce ; Sci-Fi Phantasmagoria ; Grotesque Vivisection ; Newspaperwise Attack -- 11. Ezra Pound: Pursuing Persuasion, Translating Cultures. Epical News ; From Old to New Learning ; (Ideo) Grammatic Baedeker ; Totalitarian Craft? -- 12. Wyndham Lewis: Blasting Time, Blessing Space. A Proto-postmodernist ; From Time to Space ; Experiencing Arrest ; Counterblastings -- PART THREE: APPLIED McLUHAN -- 13. Literature and Media: A Round Trip. Engaging with or Applying McLuhan? ; 'Visual Literate' Forms ; Masking the Guru ; Actual Sci-Fi ; Rear-View Mirrors ; Performing Presence ; Pathological Narcissuses ; Charismatic Flesh. | |
| 520 | |a Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment."--Pub. desc | ||
| 520 | |a "One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought. | ||
| 588 | |a Description based on print version record. | ||
| 600 | 1 | 7 | |a McLuhan, Marshall, |d 1911-1980. |2 fast |0 (OCoLC)fst00061566 |
| 600 | 1 | 6 | |a McLuhan, Marshall, |d 1911-1980 |x Critique et interpretation. |
| 600 | 1 | 0 | |a McLuhan, Marshall, |d 1911-1980 |x Criticism and interpretation. |
| 650 | 7 | |a Mass media and literature. |2 fast |0 (OCoLC)fst01011353 | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
| 650 | 6 | |a Medias et litterature. | |
| 650 | 0 | |a Mass media and literature. | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast |0 (OCoLC)fst01411635 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/106311/ |
| 945 | |a Project MUSE - Custom Collection | ||