Polling and Public Opinion : A Canadian Perspective /

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"In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues s...

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Détails bibliographiques
Auteur principal: Butler, Peter Marshall, 1943- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Buffalo, N.Y. : University of Toronto Press, 2007.
Collection:Book collections on Project MUSE.
Sujets:
Public opinion polls.
Public opinion.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Sociology > General.
public opinion polls.
Sondages d'opinion.
Opinion publique > Canada.
Sondages d'opinion > Manuels d'enseignement superieur.
Opinion publique > Canada > Manuels d'enseignement superieur.
Public Opinion
Public opinion > Canada > Textbooks.
Public opinion > Canada.
Public opinion polls > Textbooks.
Canada.
Textbooks.
Electronic books.
Accès en ligne:Texto completo
Table des matières:
  • Machine generated contents note: 1. Polling and understanding public opinion
  • 2. Methods of collecting opinions
  • 3. Public opinion and the mass media
  • 4. Public opinion polls and social policy.

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